Goodwill capital
Over 50 years ago I read
Think and grow Rich by Napoleon Hill
This one line has had a very large impact on my career
“Give more than you get and get more than you give”
Forget about 50-50 when ever you setting up any kind of a transaction
I never looked to get more than 45% or sometimes even 40%
That extra five or 10% is what I call
Goodwill capital
And quite often it can turn out to be the
Most valuable part of the exchange
People go out of their way to do business with you
And refer you to their friends and associates
Any kind of dispute or misunderstanding
Gets resolved in a friendly manner
When ever I have needed help or advice
My customers were always available
The power of
Goodwill Capital
Goes way beyond the people you actually deal with
It seems to have a universal power
Whenever I have been in need of something
Someone would show up with the answer
Until lately I would attributed it to dumb luck
But from the high ground of my 81st year
I see a pattern
Go out of your way to give people extra value
And watch the magic work
Something as simple as a sign in a store window
Our bathrooms are open to the public
Can generate an enormous amount of Goodwill
“Give more than you get it and get more than you give”
And always feel compassion for the greedy small minded people
That try to get more than their fair share
Goodwill capital
No comments:
Post a Comment